No credit card required. If you want your content marketing to stand out, make it something people can play with.. For example, the top performing article in the New York Times was actually a quiz. You can use key information about a viewer to pull in demographic data, geographic data, lifecycle data, and company data to provide a personalized, relevant, meaningful experience for the end user. An interactive infographic takes one of the most effective content marketing formats and makes it better by enabling two-way discourse between the brand and the recipient. Content marketing is arguably the most effective way of finding and engaging your audience. Interactive content is indeed more engaging: BuzzFeed said. Generally speaking, it’s any content that requires more input from the user than simply scrolling or clicking links. For that reason, content such as quizzes and calculators have become increasingly popular with audiences. “You can see images of real women with different skin tones and you just select the closest option to your skin tone,” said Medha Mehta, content marketing specialist at website security firm Sectigo. Join industry leaders and marketing peers from across APAC who care about creating useful and engaging content for all. Interactive content helps brands stand out by creating immersive experiences. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. Good content will always remain an important part of a digital marketing strategy. Alex Membrillo, CEO of Cardinal SEO Company. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance , put it. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company, Interactive content is one of the best ways to engage your audience and enhance the customer experience,” Membrillo added. They are no longer passive consumers. The value of interactive content marketing is obvious, and embedding content like this into your overall strategy will typically yield immediate results. For those who may need more from their calculators, ContentTools is an excellent 1. Other times, it works within a brand’s funnel or established audience in order to keep readers or customers engaged. Why Is Interactive Content Important? Take these examples and start thinking what kind of interactive content would attract your audience—then go and get them! “This will create better-converting funnels in the long term.”. By rewarding participants for sharing your interactive content, you can increase the number of people who see your experiences, generate more leads, and bolster your ROI. Make an impact with interactive content Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer. In fact, 93% of marketers believe that interactive content is more effective at educating the buyer compared to static content. Take your audience by surprise before they have the chance to grow bored. “Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.” “What people are looking for today is simple answers and interactive content allows companies to do just that,” she added. Interactive content marketing is the practice of using content that requires action from users. Interactive content makes people work with content actively. By beginning with a nostalgic ad and infusing it with … People are consuming it, but they … “You cannot create that story without linking to the map itself. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. The annual growth in the traffic of unique sites is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). As any good marketer would ask: Is interactive content worth the hype? Topics in this article . Interactive content is here to stay. This tool from marketing software CoSchedule analyzes headlines and determines how useful they are with scores based on features like word balance and character length. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, … The latest Buzzfeed Quiz offering, an even more interactive. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Interactive content requires users’ collaboration, and interactive content marketing utilizes that style of content to provide value, exchange information, attract and convert customers. What is Interactive Content Marketing? Interactive Content Marketing: The Future Online Experience. It takes full advantage of the opportunities provided by the online experience. The more you … It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. 1. Tsimaraki said she likes this example because “they're providing a simpler customer/user experience.”. Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged. Interactive content grabs your attention. Differentiate, engage, convert and measure. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". “This is a more creative example for getting readers engaged,” said Vinay Amin, CEO of supplement brand Eu Natural. Interactive marketing content performs better than content that is static. It’s time to start elevating your interactive content marketing practices. A Definition of Interactive Marketing. Why is interactive content marketing effective? In 2018, CNN followed with an interactive timeline for Marvel’s cinematic universe to prepare viewers for the release of the superhero film Avengers: Infinity War. Interactive Content Marketing. Another common example is the free quotes consumers can receive on insurance company websites, said Greg Heilers, co-founder of SEO and content marketing firm Jolly SEO. According to Ion Interactive, 88% of marketers say interactive content differentiates them from their competitors. Keep it agile, respond to shifting customer interests and trends, and you just might realize someday that your site has become one of the most-visited places for today’s digitally demanding consumers. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Successful marketing has always been about knowing your customer base, their likes, dislikes, and what makes them tick. Now that you understand more about what interactive content is and why it works so well, here are the top nine interactive content tools that are worth trying. 4950 . A simple example of interactive marketing is insurance companies that offer free, instant quotes. Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. It’s spectacular. This results with more time spent on your content, and higher sharing rates which could lead to getting your content viral. That’s why it generates five times the number of views and twice the number of conversions, … It gives brands a voice and an identity. Interactive marketing – such as contests, quizzes, calculators, and polls – is changing the way marketers think about content. 7 Great Examples of B2B Interactive Marketing Content. Similarly, Nove Bikes offers a customization tool on its website to allow customers to build their ideal high-performance bicycle. No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. Content 360 by MARKETING-INTERACTIVE brings content strategy to life like no other event! For example, the top performing article in the New York Times was actually a quiz. You need to stand out. Interactive content marketing is more than just a trend – it’s becoming an important staple of marketing plans everywhere. Easy to create, deployable on all your channels (website, blog, apps…) and incredibly efficient, interactive content enriches your digital marketing channels and offers a new field of possibilities. Interactive Content Marketing formats are one of the most engaging types of content on the internet. Interactive content makes people work with content actively. Interactive content delivers the desired results by: Let us show you how Repurpose tired content into results-focused interactivity. “When content is sticky and, For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand, Tsimaraki said she likes this example because “, “You can see images of real women with different skin tones and you just select the closest option to your skin tone,” said, Medha Mehta, content marketing specialist, at website security firm Sectigo. Therefore, interactive content is highly linkable and becomes a linkable asset on your website.”. Over 80 percent of online marketers are creating more content now than they were just a year ago. Interactive Content Marketing formats are one of the most engaging types of content on the internet. The new (old) world: Interactive content marketing. 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