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WHY SHOULD I USE CUBE™ | Cube Lab

WHY SHOULD YOU USE CUBE™?

Any organisation who is serious about creating value
for its customer and user of its products should use
Cube™.

You’ve got to start with the customer experience and work back toward the technology – not the other way around.
Steve Jobs, Founder Apple Inc.

We all share a collective responsibility for the quality and functionality of the products we design, produce and issue. It is therefore common sense to engage in activity that will ensure at every step in the process that the banknotes we create respond to the expectations and needs of the public who use them. By ignoring this, our community risks alienating the very group for whom we exist to serve – the banknote user.

Every consumer industry engages in some form of market and user research. Cube™ is a market and user research agency for banknotes. Through this activity we aim to support all actors in the international banknote community and ultimately ensure that by creating the very best banknotes possible for the user, cash will continue to remain a valuable and preferred payments instrument, fueling economic growth, free trade and choice by consumers.

10 GOOD REASONS TO USE CUBE™

  1. Cube™ is a unique and banknote industry specific service
  2. Cube™ is composed of the worlds most recognised experts in this field
  3. Cube™ is a neutral and completely independent organisation with no industry affiliations
  4. Cube™ guarantees absolute and complete confidentiality and client protection
  5. Cube™ utilises an industry accepted methodology
  6. Cube™ uses proprietary state of the art technology and software analytics
  7. Cube™ can deliver significant budget economies
  8. Cube™ will support transparent and informed decision-making
  9. Cube™ provides measurable justifications for feature, substrate and technology
  10. Cube™ certification shows you care about your customer